Val Morgan Cinema announces sponsors on Deadpool & Wolverine as pre-sales soar.
Val Morgan Cinema has today announced the major sponsors of Deadpool & Wolverine, releasing in cinemas today.
Val Morgan Cinema has also revealed that HOYTS pre-sale figures are 2.5x higher than the original movie and 1.5x greater than presales for Deadpool 2 at the same point in time.*
Val Morgan Cinema has today announced the major sponsors for the release of Deadpool & Wolverine. The highly anticipated film will see the line of Stayz, AAMI, Ladbrokes and Chartered Accountants all secure nationwide on-screen partnerships across the film.
Other notable sponsors include QUT, Hyundai, Subaru, Samsung, Nandos and Red Rooster.
“Cinema continues to be the most powerful medium for brands to engage with audiences during major Hollywood releases," says Guy Burbidge, Managing Director of Val Morgan Cinema. "We're excited to partner with these brands for the highly anticipated Deadpool & Wolverine. This strategic collaboration offers them an unmatched opportunity to engage with passionate moviegoers across the country, as the film gears up to be one of the biggest cultural moments of 2024."
The hype surrounding Deadpool & Wolverine has ignited a box office frenzy with pre-sale figures already surpassing expectations ahead of the film's Australian release on July 25. Pre-sales across HOYTS Cinemas are 2.5x higher than the original movie and 1.5x greater than presales for Deadpool 2 at the same point in time.*
To meet projected demand, standard screenings of Deadpool & Wolverine are already scheduled at all-time highs with extra screenings to be added to cinema programs. Private bookings and premium cinema experiences are also in high demand, with many opening week sessions already sold out.
“The extraordinary pre-sale figures for Deadpool & Wolverine are a testament to the enduring appeal of the franchise,” said Burbidge. “Building on the phenomenal success of the previous films, with Deadpool holding the title of highest-grossing MA15+ film in Australian history, we fully expect Deadpool & Wolverine to dominate the box office. This sets the stage for a strong second half of the year, featuring highly anticipated sequels like Joker: Folie à Deux, Gladiator 2, Moana 2, Mufasa: The Lion King, and the original film Wicked.”
*HOYTS presales data.