Brand fame is the most crucial metric for brands seeking long-term success.
With fame, a brand can enjoy greater top-of-mind awareness, consideration, and loyalty, ultimately leading to increased market share and sustained growth.
Val Morgan recently partnered with FiftyFive5 to understand what effect AV channels have on delivering brand equity. Two surveys were conducted via a multi-channel study and an in-field pre and post cinema testing study.
The results were clear; cinema is undeniably powerful, over-delivering on multiple brand equity and ad performance metrics.
Not all brand fame is created equal.
When it comes to real impact and real outcomes, cinema advertising is the GOAT.
In fact, just one ad played in cinema delivers the same amount of brand fame as 10 ads on Digital, 9 ads on BVOD, and 6 ads on Linear TV.
It’s all in the combination.
Building your brand is like creating a blockbuster—you need an all-star cast for maximum impact.
In a fragmented media world, using the right channels is crucial. Cinema, combined with digital video and TV, significantly boosts brand fame, enhancing campaign effectiveness and creating memorable experiences.
With cinema, you can achieve a 20% uplift over digital alone and a 13% uplift over TV and digital combined.
Famous in the news.
Attention marketers: At least 49 days of memory encoding from 10 seconds of a cinema ad, where half the audience is under 40.
MI3 Market Voice | Published 18 Mar 2024
Cinema’s superpower: How one ad on cinema delivers the same amount of brand fame as 10 ads on digital.
MI3 Market Voice | Published 13 May 2024
Download the whitepaper.
Interested in the full findings? Click below to access the latest whitepaper from Val Morgan’s FAMOUS study.