Val Morgan Cinema
The home of cinema advertising in Australia and New Zealand.
Our key partners
When you buy through Val Morgan, you connect to audiences through these well-known cinemas across Australia.
Buying models
Whether it's high impact, aligning to a particular release or a few select locations, we've got you covered with easy to buy campaign options.
Movie Audience Preferred
Movie Audience Preferred (MAP for short) is a targeted and cost efficient CPM buy that provides flexibility in programming and geo-targeting.
Buying a MAP campaign option gives you:
a more effective alternative to a TV buy
the ability to maximise the reach of your campaign and guarantee delivery against a specific target audience
full flexibility in programming
the capability to geo-target
Digilites
Digilites are high-impact, premium digital screens targeted to moviegoers, all located on unmissable entry points to a cinema.
Digilites complement your campaign on-screen activity by adding an additional touch point to help increase your reach & frequency.
Digilite campaigns feature:
15 second animated creative (no sound)
high share of voice – maximum of 6 advertisers per loop
geo-targeting capabilities
audience tracking
Roadblock
A Roadblock buy is a week-long domination with your ad on all cinema screens nationally. It gives your brand the ability to build reach as quickly as possible.
A Roadblock buy gives you:
a full national network buy with your ad on every available traditional session
a flat weekly rate
delivery of audience within 10% tolerance
Follow Film
Follow Film buy aligns your brand with specific blockbuster movies. It provides scale, exclusivity and association with the biggest moments in popular culture.
A Follow Film buy means you can:
drive mass scale over a short period of time
own a key cultural moment
align talent / brand for your product
lock-in full category exclusivity
Brand Partnerships
Discover how you can maximise your brand awareness and connect to targeted audiences, through unique integrated solutions that extend beyond the screen.
AB Audiences
Align your brand to the most premium cinema environments.
HOYTS LUX
Align your brand with one of Australia’s most premium entertainment experiences with this cross-platform partnership opportunity that offers presence across a range of assets.
EVENT Gold Class
Ensure your brand is seen in a premium environment by dominating the Gold Class space, targeting a premium audience through a range of cross-platform entitlements.
Premium Package
Reach an exclusive high value audience immersed in the most premium screen-only experience ever across Village, Palace Platinum, Reading and Dendy cinemas.
Female audiences
Highly-targeted opportunities for brands to engage with females.
Chicks At The Flicks
Engage a highly valuable female audience on the Event and Village cinema network. Sponsors can tap into highly-social moments, provide relevant sampling and get access to national coverage.
HOYTS Girls’ Night Out
HOYTS Girls’ Night Out is a targeted partnership opportunity connecting advertisers with an engaged and attentive female audience through an exclusive pre-release screening of a female skewed film.
Family audiences
Opportunities to reach the entire family.
Vjunior
Vjunior combines two things that kids love - movies and play. Vjunior features a dedicated play area in the foyer, and cinemas that are specifically designed for kids.
HOYTS Family Matinee
Align with family content during the school terms by owning weekend matinee sessions at HOYTS across Australia.
HOYTS Holiday Hangout
Completely own family content during the busy school holiday periods at one of Australia’s largest cinema chains.
Children’s International Film Festival
Integrate your brand into this unique, family cinema experience, celebrating some of the best and most diverse family films from around the world.
Experience Seekers
The ultimate entertainment experiences for all.
4DX at EVENT and Village Cinemas
Engage audiences in a brand new way in this fully immersive cinematic environment that uses revolutionary cinematic technology to stimulate all five senses.
HOYTS Xtremescreen
Engage cinemagoers with the biggest cinema screen experience – the best in audio visual technology with 4K HD digital projectors resulting in big impact.
D-Box at HOYTS
Align with the ultimate immersive experience that is the next step in movie-going, taking audiences on a synchronized journey into the movie.
Plan and prove.
CineTAM proprietary tools.
CineTAM is a leading cinema audience measurement initiative that enables campaigns to be planned and bought against target audiences with ease and confidence.
CineTAM Plus is a regular deep dive into the behaviour of moviegoers, unlocking their mindset, preferences and opinions.
CineTAM Live is a fusion of real-time audience data with Roy Morgan Single Source to provide deep audience segmentation and inform campaign planning.