Data & insights
Val Morgan strives to be the most measurable and accountable media format in Australia.
Audience measurement
CineTAM is the world’s most advanced cinema audience measurement platform.
Launched in 2013, CineTAM is a leading cinema audience measurement initiative that enables campaigns to be planned and bought against target audiences with ease and confidence.
The figure was released via CineTAM. Val Morgan audience measurement platform which combines cinema ticket sales and loyalty transaction data.
Real-time data
Live data feed updated twice a week, enabling real-time campaign measurement.
Pre & Post campaign forecasts and insights.
CineTAM Plus gives brands an understanding the behavioural and psychographic patterns of cinema-goers.
CineTAM Plus is a regular deep dive into the behaviour of over 2,500 moviegoers per wave, unlocking their mindset, preferences and opinions
CineTAM Plus helps clients understand:
Cinema: With who, travel distance, arrival time, pre-show viewing, behaviours pre & post
Movies: Movie discovery, most anticipated films, favourite genres
AV Viewing: TV/SVOD, mindsets, social media
Advertising: Attention, engagement & trust
CineTAM Plus also provides the ability for clients to be involved in survey waves. Ask us how.
CineTAM Live Fuses CineTAM audience data with Roy Morgan Single Source to unlock a deeper understanding of cinema audiences.
CineTAM Live provides deep audience segmentation to inform campaign planning with:
Access to 250 Roy Morgan segments; Demographic information, attitudes, activities, lifestyles, Helix Personas, media use
Detailed real-time audience and segmentation beyond age and gender
Insights to understand audiences and inform planning
CineTAM Live also has the ability to segment data based on:
Movie Profiling: A detailed look at the audience of any particular film
Cinema Audience: A deep dive into the cinema audience during a particular time period
Movie by Audience: Insights on bespoke audience by title.