The Biggest Cultural Moments
Big screen moments, blockbuster results.
The combination of must-see content combined with the biggest and best screen on the planet creates marketing’s biggest media moments.
Cultural moments matter.
Cultural Moments make your messaging memorable and delivers blockbuster results for every campaign.
Where attention lives.
Media consumption habits are evolving and moments of connection and undivided attention are increasingly harder to find. An abundance of screens and content means the media landscape has never been more fragmented.
Cinema delivers a paid-for experience, commanding full-attention on a format that can’t be skipped, fast forwarded or switched off.
Shared experiences are now more important than ever.
In recent years, Aussies have shifted towards collective moments that bring people together, as they seek to create memories based around a common interest.
Movies are hugely influential and stand the test of time. Cinema provides brands with alignment to true watercooler moments that live on far longer than other content moments.
Mindsets built for engagement.
Although attention is increasingly harder to find, brands can still take advantage of windows of time where people are collectively turned-on, tuned-in, open-minded, and socially active.
Positivity, receptivity, passion and emotion in Cinema’s immersive environment play an important role in boosting brand results.
Cinema delivers your brand the ultimate cultural connection.
See the full study.
Want to find out more about Val Morgan’s Biggest Cultural Moments research? Simply fill out your contact details below and a Val Morgan representative will be in touch to take you through the presentation.