From blocks to box office: the world’s best-selling game builds a big-screen adventure.

With 185 million active players globally and a 91%+ increase in daily players, Minecraft continues to dominate the gaming landscape as the world’s best-selling video game—and now, it’s levelling up to the big screen.

A Minecraft Movie is set to bring the pixelated playground to life in an epic live-action adventure led by two fan-favourite powerhouses—Jason Momoa and Jack Black. Known for their larger-than-life personalities and massive appeal among male audiences, this duo is set to inject major blockbuster energy into one of gaming’s most iconic worlds.

The film is primed to attract two key audience segments: NEOs, who fall within the P25-54 demographic and are taking their Minecraft-obsessed children to see the game come to life, and students who have spent years mining, crafting, and exploring its boundless world.

For brands, this is a golden opportunity to tap into one of the most engaged and digitally connected audiences. Gaming, technology, and entertainment brands will find a natural fit, while financial services targeting students and QSR brands can leverage the film’s mainstream appeal.

Gaming’s influence on mainstream entertainment has never been stronger, and A Minecraft Movie is poised to be a defining moment. It’s more than just a game adaptation—it’s an adventure that brings people together, celebrating a world that millions have explored, built, and shared.

A Minecraft Movie will spawn into cinemas on April 3.

*Source: CineTAM 2025