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Minecraft
Released 3rd April 2025
Platinum | P25-54, Families
A star-studded lineup, featuring Jason Momoa (Aquaman and the Lost Kingdom), Jennifer Coolidge (The White Lotus), and Jack Black (Kung Fu Panda 4), brings one of the world’s most beloved video games to life on the big screen.
With 185 million players globally and a 91% surge in daily players in 2024, Minecraft stands as the biggest video game in the world, and its ever-growing popularity is set to make a massive impact on its cinematic debut.
Following the box office success of The Super Mario Bros. Movie (3M admissions in Easter 2023) and Sonic the Hedgehog 2 (1.7M admissions in Easter 2022), A Minecraft Movie is primed to continue the winning streak of video game adaptations.
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Audience profile
Minecraft hits cinemas just in time for the Easter school holidays, expected to index highly among families with children under 16, making it a strong alignment for gaming, technology, and entertainment brands to tap into one of the most engaged digital audiences.
33%/67%
Female / Male audience split
60%
P25-54
235ix
Hyper NEOs
157ix
Students
Source: CineTAM Live comparable title