Super-powered hype: Superman & Fantastic Four trailers signal a heroic year ahead.

Superhero cinema is leveling up in 2025 and audiences are all in. This July, Superman and The Fantastic Four: First Steps will launch a fresh new chapter for DC and Marvel, each bringing a distinctive vision to the big screen.

Both films are perfectly positioned to capture the highly sought-after P18-39 demographic, particularly males, young singles, and university students. This presents a strong opportunity for brands in gaming, tech, and retail to engage with pop-culture-savvy consumers.

Superman

Releases in cinemas July 10.

With 250 million trailer views in just 24 hours, Superman has already cemented itself as a massive cultural moment, ranking as the fifth-biggest trailer launch of all time. As the first film in the rebooted DCU, it marks a fresh start under Guardians of the Galaxy director James Gunn, who is bringing a bright, all-ages energy to the character—a stark contrast to the darker, more serious DC films of recent years. From the outset, the marketing has leaned into vibrant colours and an adventurous spirit, positioning Superman as a film that will resonate far beyond traditional comic book fans.

The Fantastic Four: First Steps

Releases in cinemas July 24.

Meanwhile, The Fantastic Four: First Steps is Marvel’s boldest stylistic swing yet, and audiences are already hooked. With 202 million trailer views in just 24 hours, it became the eighth-biggest trailer launch of all time, proving immense anticipation for Marvel’s first family’s MCU debut. The film leans into a retro-futuristic 1960s aesthetic that stands apart from anything seen in the franchise before. With Matt Shakman at the helm, best known for his work on the Marvel Disney+ series WandaVision, The Fantastic Four is set to deliver a completely unique take on the genre, and the record-breaking trailer response signals that audiences are more than ready for it.

*Source: CineTAM 2025