Touchdowns and teasers: Super Bowl LIX delivers a stellar trailer lineup.

2025 is set to be a massive year for cinema, packed with highly anticipated sequels, reboots, and franchise favourites. Earlier this week multiple studios unveiled the first trailers for their upcoming releases paying a record $8M per thirty second spot. These were the big blockbusters that were launched to the world during Super Bowl LIX:

Novocaine

Audience profile: P18-39 | Males, Young Singles, Metrotechs, University Students

In cinemas April 3.

Thunderbolts*

Audience profile: P18-39 | Males, University Students, Metrotechs, Young Singles

In cinemas May 1.

Mission: Impossible - The Final Reckoning

Audience profile: P25-54 | Males, NEOs, Metrotechs, ABs

In cinemas May 22.

Lilo & Stitch

Audience profile: P25-54 | Mid-Life Families, ABs, Metrotechs

In cinemas May 22.

How to Train Your Dragon

Audience profile: P25-54 | ABs, University Students, Mid-Life Families

In cinemas June 12.

F1

Audience profile: P25-54 | Males, NEOs, ABs, Big Spenders

In cinemas June 26.

Jurassic World: Rebirth

Audience profile: P25-54 | Males, NEOs, Metrotechs, Students

In cinemas July 3.

Smurfs

Audience profile: P25-54 | Females, ABs, Big Spenders, Young Parents

In cinemas July 10.

*Source: CineTAM 2025