Val Morgan, VMO & Val Morgan Digital Come Together For ValFronts.
It’s good to be Val.
Over the past few weeks, Val Morgan Group had the pleasure of hosting a series of intimate 'ValFronts' events to unveil new initiatives and opportunities launching across Val Morgan Cinema, VMO (Val Morgan Outdoor) and Val Morgan Digital in 2023.
The events were held at The Apartment, above Hotel Centennial for agency groups and independent agency partners.
Guests heard from leaders within each of the businesses, kicking off with Paul MacGregor, Val Morgan Group’s Director of Strategy and Marketing, who spoke through the group projects launching in 2023 including how the focus on ‘attention’ will continue to evolve, new data projects, as well as the group sustainability strategy.
Managing Director Brian Florido and Publisher, Amanda Bardas led the Val Morgan Digital segment of the presentation, highlighting the overall success of Val Morgan Digital and its titles The Latch, POPSUGAR, Thrillist and Fandom throughout 2022. New brand and vertical launches were also announced, alongside the extension of some successful 2022 initiatives, including The Latch’s Ready, Steady, Offset. Val Morgan Digital will expand this initiative through the entire family of brands with the ambition to plant 20,000 trees in partnership with Carbon Positive Australia.
Managing Director, Paul Butler, and National Sales Director Geoff Cochrane presented the VMO segment, announcing new opportunities and new investments in the network. VMO’s plans to continue pioneering in the programmatic space were shared, with the introduction of brand-new innovative solutions for partners, including the implementation of Header Bidding.
Guy Burbidge, Managing Director and Annaliese Pedavoli, NSW Sales Director of Val Morgan Cinema presented 2022’s brilliant year on the big screen, before jumping into the incredible slate of blockbuster content and cultural moments lined up for 2023, some of which include Guardians of the Galaxy 3, Barbie, Mission: Impossible 7, Indiana Jones 5, The Marvels, and Aquaman 2. Next year, Val Morgan will continue to bring brands the opportunities to align with new consumer experiences and cultural moments, powering brand performance to new heights.
The real star of the show was the exceptional hostess, Julia Carlino, Group Sales Manager of Val Morgan Digital, who kept the good vibes and laughter flowing through each event.
