Triple threat: the blockbusters your brand can’t miss to target tech and gaming buffs.
As we approach the final months of 2024, three blockbuster films are set to take the big screen by storm, capturing the attention of male audiences, particularly those immersed in tech and gaming. With bold narratives and epic moments, these titles create the perfect stage for brands aiming to connect with tech-savvy, gaming-obsessed consumers who crave thrilling, cutting-edge storytelling.
Venom: The Last Dance
Venom: The Last Dance continues to leverage the powerful IP of the Venom franchise, which has captivated audiences with its unique take on the anti-hero narrative. Unlike traditional Marvel heroes, Venom embodies chaos, darkness, and a raw, unpredictable nature that appeals to male audiences who enjoy complex and morally ambiguous characters. Tom Hardy’s portrayal of Eddie Brock and Venom brings an intense, gritty energy that resonates with fans, bolstered by Hardy’s popularity among male viewers thanks to his roles in male-skewed films such as Mad Max: Fury Road, The Dark Knight Rises, and The Revenant. The appeal of anti-heroes has been proven with the record-breaking success of the Deadpool franchise, with each of its three films blowing up the box office upon release, demonstrating the massive demand for unconventional, rebellious characters. Hardy’s rugged and powerful presence aligns perfectly with the gritty nature of Venom, making the franchise particularly appealing to tech-savvy, gaming-oriented males who seek narratives that challenge traditional boundaries.
Venom: The Last Dance releases in cinemas October 24.
Kraven the Hunter
Kraven the Hunter taps into Marvel’s ever-expanding universe of anti-heroes, drawing from one of the most formidable and complex characters in Spider-Man’s lineup of iconic villains. Known for his relentless hunting skills and animalistic instincts, Kraven is set to offer a brutal and unapologetic portrayal that diverges from the typical superhero formula. The film appeals directly to male audiences who are attracted to narratives that embrace primal power, survival, and the anti-hero’s journey. The popularity of Spider-Man is currently at an all-time high, fueled by the massive success of the Spider-Man 2 PS5 video game and the critically acclaimed Spider-Verse animated films, which have captivated fans with their innovative storytelling and stunning visuals. These titles have not only reinforced Spider-Man’s cultural relevance but also heightened interest in his wider universe, including characters like Kraven. This connection to the beloved Spider-Man IP ensures a built-in audience eager to explore Kraven’s darker, more complex persona. For tech and gaming brands Kraven the Hunter presents the perfect opportunity to connect with male consumers who favour depth, morally grey characters, and high-stakes storytelling.
Kraven the Hunter releases in cinemas December 12.
The Lord of the Rings: The War of the Rohirrim
The Lord of the Rings: The War of the Rohirrim revitalises one of the most iconic fantasy IPs of all time with a fresh, anime-inspired approach that is sure to captivate both long-time fans and new audiences alike. Set in the legendary world of Middle-earth, this film dives into the untold stories of Rohan’s legendary warriors, blending Tolkien’s rich lore with the dynamic, visually stunning style of anime. This strategic decision to use anime comes at a time when the genre is experiencing tremendous popularity, especially among male audiences. The recent Oscar win for The Boy and the Heron as Best Animated Feature further highlights anime’s growing mainstream appeal, solidifying its cultural relevance. This blend of a beloved fantasy universe with the modern allure of anime makes The War of the Rohirrim especially attractive to tech brands looking to engage with male audiences who appreciate both tradition and innovation in their entertainment.
The Lord of the Rings: The War of the Rohirrim releases in cinemas December 12.
