HOYTS Girls’ Night Out: a wicked opportunity to connect with an engaged female audience.
Tap into the magic of Q4’s most anticipated release with Wicked.
After two decades as one of the most beloved and enduring musicals, Wicked is finally making its long-awaited journey from stage to screen, arriving this holiday season as a spectacular, generation-defining cinematic event. With its stunning visuals, iconic soundtrack, and buzzworthy cast including pop star sensation Ariana Grande, the film is set to captivate its devoted fanbase while solidifying its status as a true cultural phenomenon.
Why HOYTS Girls’ Night Out?
HOYTS Girls’ Night Out is the ultimate social occasion for women, offering brands a unique opportunity to connect with an engaged female audience through a premium HOYTS LUX screening experience featuring iconic female-skewed films.
With tailored activations, sampling and pre-promotional branding coupled with advertisements showcased within the pre-show, brands have multiple opportunities to directly engage attendees throughout the event.
With exclusivity granted to just one brand partner per event, HOYTS Girls’ Night Out ensures maximum impact and visibility, while fostering strong brand affinity and positive associations.
After the ground-breaking success of Barbie, the biggest HOYTS Girls’ Night Out event of all time, female cinema-lovers will be racing back to see pre-release screenings of Wicked, ready to immerse themselves in the spellbinding magic of Oz.
Don’t miss this chance to effectively targeting a high value female audience with minimal wastage in the lead up to the busy Christmas period.
Benefits for brands include:
Directly align your brand with a female blockbuster
Maximise cut through by owning the entire event
Drive engagement with activations at the pre-film events
Contact your Val Morgan Account Manager to find out how you can get involved.