Holy Smokes! The Batman proves that Cinema is back with a vengeance delivering a massive weekend of audiences

• The Batman’s opening weekend smashed Bond: No Time To Die’s first weekend audiences and drove the Australian box-office to the biggest weekend so far this year.

• Young Aussies love the movies; 64% of The Batman’s audience were from the hard-to-reach 18-39 demo.

• Cinema’s momentum will grow with other highly anticipated titles; Morbius, Doctor Strange in the Multiverse of Madness, Top Gun: Maverick, and Jurassic World Dominion, all releasing over the coming months.

The Batman had an incredible Australian release weekend, attracting an avalanche of audiences with over 626,000 bat-fans flocking to the cinema to catch the latest DC instalment - the biggest opening weekend result since the record-breaking Spiderman: No Way Home. The Batman helped drive the best weekend box-office results this year.

The film raked in a stellar $12.8 million at the box office across its opening weekend, surpassing Bond: No Time To Die’s box-office results and second to the incredible record haul by Spiderman: No Way Home.

Guy Burbidge Managing Director of Val Morgan Cinema, comments “After the incredible performance of Spiderman: No Way Home and now The Batman, we’re set for an outstanding year ahead as the content slate builds week-on-week. Compared to 2019, we have 60% more top-tier releases across the April-June period. Cinema is just getting started and the positive momentum will keep building”.

Cinema has again proved that it is still the best place to connect with hard-to-reach youth audiences, with an incredible 64% of The Batman’s opening weekend audience in the 18-39 demographic.

Burbidge continues, “If you need to reach a youth audience, cinema needs to be on your plan. Young people have always loved the movies, however, in a major post-pandemic trend, we are seeing youth audiences accelerate across Australia. This trend is in part driven by the blockbuster titles like The Batman, Spiderman, and Uncharted, but also through the unique shared social experience that only cinema can deliver. The upcoming slate of content only continues to reinforce the fact that cinema should be a consistent part of every youth campaign”.

*Source: CineTam March 2022 (Wed-Sun)