Pit lane to popcorn: F1 prepares to race onto the big screen.

Buckle up for the turbocharged spectacle from Apple Studios, tapping Formula 1’s explosive rise in popularity.

Since the launch of Netflix’s Drive to Survive, F1 viewership has doubled in size, with 77% of new fans coming from under-35 audiences. The demand for more F1 content is undeniable with the 2024 Melbourne Grand Prix, smashing attendance records attracting over 452,000 fans to the circuit. Meanwhile, more than 3.2 million Australians tuned into coverage of the race, proving audiences can’t get enough of the sport’s speed, drama and edge-of-your-seat excitement.

Now, Apple Studios is taking F1 to the next level, delivering an adrenaline-fuelled blockbuster from the same creative minds behind Top Gun: Maverick. Using cutting-edge technology, this film puts audiences right in the driver’s seat, capturing the heart-stopping action of Formula 1 like never before.

F1 is set to be the commercial blockbuster of the year, built for a high-energy audience that thrives on performance and precision. At the core of this film’s appeal is the P25-54 male NEO demographic—ambitious, success-driven and drawn to premium experiences.

For luxury automotive, technology and lifestyle brands, this is a golden opportunity to align with F1’s elite status. These categories embody the innovation and exclusivity that this high-energy fan base craves.

This is one race you don’t want to miss.

F1 will speed into cinemas on June 26.

*Source: CineTAM 2025, VOZ