Align with a star-studded blockbuster and own the biggest female event of Q2.
A blockbuster female event to finish Q2
EVT and Village Chicks at the Flicks and HOYTS Girls’ Night Out are the ultimate social occasion for women, offering brands a unique opportunity to connect with an engaged female audience through a premium screening experience featuring iconic female-skewed films.
The next Chicks at the Flicks and Girls’ Night Out events will spotlight Materialists, the latest from Oscar-nominated filmmaker Celine Song, releasing in cinemas this June. Centred on a young, ambitious matchmaker (Dakota Johnson) caught between the perfect match (Pedro Pascal) and her imperfect ex (Chris Evans), the romantic drama unfolds against a dreamy New York City backdrop and is brought to life by indie powerhouse A24. Expected to index highly among women aged 18–39 and building on the record-breaking success of It Ends With Us and Wicked, which were the most attended Chicks at the Flicks and Girls Night Out events of all time in 2024, this film is perfectly placed to captivate female audiences.
Why partner with Chicks at the Flicks and Girls’ Night Out?
With tailored activations, sampling and pre-promotional branding coupled with advertisements showcased within the pre-show, brands have multiple opportunities to directly engage attendees throughout these events.
With exclusivity granted to just one brand partner per event, EVT and Village Chicks at the Flicks and HOYTS Girls’ Night Out ensures maximum impact and visibility, while fostering strong brand affinity and positive associations.
Don’t miss this chance to effectively targeting a high value female audience with minimal wastage in the lead up to the busy end of financial year sale periods.
Benefits for brands include:
Directly align your brand with a female blockbuster
Maximise cut through by owning the entire event
Drive engagement with activations at the pre-film events
Contact your Val Morgan Account Manager to find out how you can get involved.