H1 2025 ones to watch: the box office titans ready to reel in audiences.
With the new year just around the corner, 2025 is gearing up to unleash an electrifying lineup of blockbuster films. From heartwarming tales to superhero sagas and adrenaline-pumping action, there's something for everyone. In this article, we unveil our "ones to watch" for H1 2025—movies set to dominate the box office and offer brands a golden opportunity to connect with a broad spectrum of audiences, from families and NEOs to youth and beyond.
Paddington in Peru
P25-54, Families, Retirees
The beloved bear returns in Paddington in Peru, the third installment of the heartwarming series. This time, Paddington journeys to Peru to visit his beloved Aunt Lucy, who now resides at the Home for Retired Bears. Promising a delightful mix of adventure and emotional resonance, fans of the previous films can expect more of the charming storytelling and whimsical humour that has made Paddington a household name. With a rich history that spans generations, this film presents a prime opportunity for brands to connect with retirees and families alike, tapping into the enduring appeal of this cherished character.
Releasing January 1.
Captain America: Brave New World
P18-39, Males, Youth
Marvel Studios continues its dominance with Captain America: Brave New World. This film marks Anthony Mackie's first solo outing as Captain America, a mantle he took up following the events of Avengers: Endgame. The storyline is expected to delve into the complexities of a modern world in need of heroes, with plenty of action-packed sequences and deep character development. As always, Marvel's high production values and compelling narrative arcs ensure this film will be a major draw. With superhero films being immensely popular among males, hard-to-reach youth audiences, and tech and gaming-conscious consumers, this movie presents the perfect opportunity for brands to connect with these key demographics.
Releasing February 13.
Snow White
P25-54, Females, Young Parents
Disney’s live-action adaptations continue with Snow White, bringing the classic fairy tale to a new generation. Starring Rachel Zegler as Snow White and Gal Gadot as the Evil Queen, this film promises to blend the nostalgia of the original animated film with fresh, modern twists. With stunning visuals and a talented cast, Snow White is poised to be a visual feast and an emotional rollercoaster. This film also offers brands an ideal chance to connect with females and young parents who cherish the nostalgia of live-action remakes of Disney films they grew up watching.
Releasing March 20.
Michael
P25-54, Females, NEOs, ABs, Retirees
Michael, the biopic of the legendary pop star Michael Jackson, is another must-watch. Starring Jafaar Jackson, nephew of Michael Jackson, the film aims to provide an intimate look at Jackson's life and career, showcasing his unparalleled talent and complex personal struggles. With a focus on authenticity and respect for Jackson's legacy, this biopic is expected to be both enlightening and deeply moving. This film also offers a unique opportunity for brands to connect with a diverse audience, including females, retirees, and affluent NEOs and ABs, by tapping into the widespread admiration for Michael Jackson's remarkable story and enduring impact.
Releasing April 17.
Mission: Impossible 8
P25-54, Males, NEOs, ABs
Tom Cruise returns in Mission: Impossible 8, continuing the high-octane adventures of Ethan Hunt. Known for its breathtaking stunts and intricate plots, this franchise consistently delivers edge-of-your-seat entertainment. Cruise’s dedication to performing his own stunts ensures that each installment surpasses the last in terms of sheer spectacle. This film also presents an excellent opportunity for brands to connect with affluent, big spenders like NEOs and ABs, tapping into the excitement and esteemed reputation of this long-running franchise.
Releasing May 22.
How to Train Your Dragon
P25-54, Youth, Families, NEOs, ABs
The beloved animated franchise How to Train Your Dragon is set to soar again, this time as a live-action remake. Fans of the original series can look forward to seeing their favorite characters and dragons brought to life with cutting-edge special effects and a fresh new cast. The live-action format promises to add a new dimension to the breathtaking landscapes and thrilling dragon-riding sequences, while the heartfelt story of friendship and bravery remains at the core. This film also presents the perfect opportunity for brands to connect with an incredibly diverse audience. The nostalgia of this beloved family franchise resonates deeply with both youth and families who have cherished this series throughout the years, offering brands a unique opportunity to target these emotionally invested audiences. Additionally, the film’s timing ahead of the EOFY sale period makes it an ideal moment to target affluent NEOs and ABs, who are often key spenders during this time, offering brands a strategic advantage in their campaigns.
Releasing June 12.
L-R: Mason Thames and Nico Parker who will play main characters Hiccup and Astrid in the live-action remake