Cinema Sees A Hugely Successful First Half Of 2022, And It’s Not Over Yet!
With a steady stream of major blockbusters having been released over recent months, audiences have been racing into cinemas, delivering a outstanding result for the first half of 2022.
32.3 million admissions
54% increase compared to H1 2021
1.24 million average weekly all people admissions
In the last six months, both Spider-Man: No Way Home and Top: Gun Maverick have blown away expectations and cemented themselves in the top five films of all time in Australia. Spider-Man: No Way Home has taken the 4th position, with 4.4 million admissions, and a box office result of $81.1 million, and Top Gun: Maverick has nabbed #5 film of all time with over 4 million admissions and $77.9 million in the box office.
The record-breaking success of these two blockbusters is a testament to Aussies desire to get back to the cinema and experience the best stories in the world.
Young Australians have been a driver of cinema’s resurgence in H1, with a string of youth-skewed blockbusters all performing strongly. Cinema has offered the perfect opportunity for brands to target this hard-to-reach demographic, with 16.75 million admissions to date accounting for 52% of the total cinema audience. This result also sits +69% up year on year.
Key youth titles included Spider-Man: No Way Home, Uncharted, Fantastic Beasts: The Secrets Of Dumbledore, Jackass Forever, The Batman, and Doctor Strange: Multiverse Of Madness.
Alongside youth audiences, Roy Morgan’s research into cinema attendance in Q1 2022 also highlighted that NEOs (those who spend more, more frequently) have been racing back to cinemas, even before the release of Top Gun and Elvis.*
What’s To Come Before The End Of The Year
All of these results have absolutely blown us out of the water, however with what’s to come in the second half of 2022, we know that the end of H1 is really just the beginning.
Cinema is showing no sign of slowing down, with some of the biggest blockbusters of the year set for release in H2. There is something for everyone, with crowd pleasing action blockbusters, the best premium dramas, holiday fun for families and scary youth skewed titles to choose from.
Here’s a selection of trailers for some of the most exciting and highly anticipated up and coming films that will be releasing before the end of this year.
TICKET TO PARADISE
Releasing September 15.
DONT WORRY DARLING
Releasing October 6.
BLACK ADAM
Releasing October 20.
AMSTERDAM
Releasing November 4.
AVATAR: THE WAY OF WATER
Releasing December 15.
PUSS IN BOOTS: THE LAST WISH
Releasing December 26.
Black Panther: Wakanda Forever, set to be releasing November 10, is also set to be one of the biggest films of the year. For the full list of films coming out in the second half of 2022, click here.
Source: CineTAM 2022.