Sonic the Hedgehog 3
Released 26th December 2024
Platinum | P25-54, Families
Get ready to race into the next level with Jim Carrey (The Mask), Idris Elba (Thor: Ragnarok), and Keanu Reeves (John Wick) in Sonic: The Hedgehog 3, where chaos, speed, and a new adventure unfold in the blockbuster sequel that's sure to spin your world upside down.
Sonic the Hedgehog is one of the most iconic characters in video game history, with over 250 million games sold worldwide since his 1991 debut. Over its 33-year run, the franchise has expanded into video games, mobile games, film, TV, and comic books, generating $11 billion in revenue.
The Sonic franchise successfully transitioned to the big screen in 2020, achieving impressive results amid the pandemic. The film was loved by audiences, delivering over 1 million admissions in Australia and an impressive 93% audience score on Rotten Tomatoes. Building on its success, the 2022 sequel received even higher praise with a 96% audience score on Rotten Tomatoes. This acclaim was matched by its performance at the box office, with admissions in Australia climbing to 1.72 million—a 65% increase from the first film. With the third installment slated for a Boxing Day release, admissions are forecasted to soar even higher, further cementing Sonic as a cinematic juggernaut.
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Audience profile
Sonic the Hedgehog 3 is the perfect holiday film for brands to connect with a multi-generational audience from 90s gamers reliving their childhood to kids seeking a fun cinema experience, all while taking advantage of the consistently profitable Boxing Day release.
42%/58%
Female / Male audience split
59%
P18-39
227ix
Hyper NEOs
171ix
Young Parents
Source: CineTAM Live comparable title