Sonic the Hedgehog 3

Released 26th December 2024

Platinum | P25-54, Families

Get ready to race into the next level with Jim Carrey (The Mask), Idris Elba (Thor: Ragnarok), and Keanu Reeves (John Wick) in Sonic: The Hedgehog 3, where chaos, speed, and a new adventure unfold in the blockbuster sequel that's sure to spin your world upside down.

Sonic the Hedgehog is one of the most iconic characters in video game history, with over 250 million games sold worldwide since his 1991 debut. Over its 33-year run, the franchise has expanded into video games, mobile games, film, TV, and comic books, generating $11 billion in revenue.

The Sonic franchise successfully transitioned to the big screen in 2020, achieving impressive results amid the pandemic. The film was loved by audiences, delivering over 1 million admissions in Australia and an impressive 93% audience score on Rotten Tomatoes. Building on its success, the 2022 sequel received even higher praise with a 96% audience score on Rotten Tomatoes. This acclaim was matched by its performance at the box office, with admissions in Australia climbing to 1.72 million—a 65% increase from the first film. With the third installment slated for a Boxing Day release, admissions are forecasted to soar even higher, further cementing Sonic as a cinematic juggernaut.

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Audience profile

Sonic the Hedgehog 3 is the perfect holiday film for brands to connect with a multi-generational audience from 90s gamers reliving their childhood to kids seeking a fun cinema experience, all while taking advantage of the consistently profitable Boxing Day release.

42%/58%

Female / Male audience split

59%

P18-39

227ix

Hyper NEOs

171ix

Young Parents

Source: CineTAM Live comparable title

Cast

Jim Carrey

Idris Elba

Keanu Reeves

Watch the trailer

Sonic the Hedgehog returns to the big screen this holiday season in his most thrilling adventure yet. Sonic, Knuckles, and Tails reunite against a powerful new adversary, Shadow, a mysterious villain with powers unlike anything they have faced before. With their abilities outmatched in every way, Team Sonic must seek out an unlikely alliance in hopes of stopping Shadow and protecting the planet.

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