Mufasa: The Lion King
Released 19th December 2024
Platinum | P18-39, Families
Roar with laughter and emotion as Seth Rogen, Aaron Pierre, and Billy Eichner bring Mufasa: The Lion King to life, where legacy, humour, and heart collide in a majestic tale that transcends the savanna.
The Lion King is one of the most iconic animated films of all time which made it no surprise that the first live-action adaptation would triumph at the box office, becoming the 9th highest grossing film of all time. In Australia alone The Lion King was a huge success, delivering 3.77 million admits and $64.2M at the local box office.
This live action prequel is set to release 31 years after the original animated film, guaranteeing broad appeal of people who grew up watching the original, who will now take their own children to experience the magic again.
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Audience profile
Mufasa: The Lion King is perfect for brands looking to reach a broad audience by aligning with some of the most brand safe Disney content available.
57%/43%
Female / Male audience split
53%
P18-39
208ix
Hyper NEOs
147ix
Students
Source: CineTAM Live comparable title