Val Morgan FilmFronts: Lights, camera, action-packed lineup revealed in this summer edition.
In a dazzling display of cinematic anticipation, the Val Morgan FilmFronts: Summer Edition event recently took the stage across Sydney, Melbourne, Brisbane, Adelaide and Perth, giving audiences a sneak peek into the hottest upcoming films set to grace the big screen from the latter half of Q4 2023 to the end of Q2 2024. The event, which covered a diverse range of genres including culture, drama, family, and action, showcased an impressive array of trailers that left audiences buzzing with excitement.
Among the standout trailers were glimpses of cinematic gems such as Ferrari, Next Goal Wins, Force of Nature: The Dry 2, Mean Girls, Challengers, Anyone But You, Wonka, Migration, Ghostbusters: Frozen Empire, Aquaman and the Lost Kingdom, Dune: Part Two, Argylle and The Fall Guy, each promising a unique and gripping experience.
The presentation not only delved into the various films covering a wide range of genres set to be released in 2024, but also emphasised how brands can strategically align with the upcoming slate to tap into youth, family and NEO audiences. In 2023, youth audiences (P14-39), contributed to over 52% of all admissions this year, while family films delivered 40% of the top 10 films of the year. Despite the drama genre quickly growing in popularity amongst youth audiences with 55% of all drama admissions delivered from the P14-39 demographic (+34% increase on 2022), it remains a highly effective genre for reaching high-value NEO audiences. Drama enthusiasts are +51% more likely to be NEOs and twice as likely to be Hyper-NEOs, highlighting the genre's power to engage with these influential consumer groups.
A captivating facet of the presentation emphasised cinema as a catalyst for cultural moments, with 2023’s cultural phenomenon’s Barbie and Barbenheimer both perfect example of how the combination of must-see content combined with the biggest and best screen on the planet creates marketing’s biggest media moments These films, both featuring historic themes but offering fully original content, have reignited a wave of audiences eagerly seeking the latest cinematic releases. The diverse variety of content showcased in the wake of Barbenheimer demonstrates that there is truly something for everyone.
With Barbenheimer setting the tone for a cinematic revolution, the Val Morgan FilmFronts: Summer Edition solidified 2023 as a groundbreaking year for film and highlighted the diverse array of remarkable movies slated for release in the upcoming months. As audiences eagerly await the release of these compelling films, it's clear that the industry is on the cusp of an exciting era of creativity and diversity in storytelling.