Turning the AANA RESET Conference pink: Josh Goldstine spills all about cultural phenomenon, Barbie.

We are thrilled to have been a major sponsor of this year's Australian Association of National Advertisers' (AANA) RESET conference, presenting Josh Goldstine, President of Worldwide Marketing for Warner Bros. Pictures Group as a speaker.

As the visionary behind Warner Bros. Picture Group's iconic Barbie campaign, Goldstine illuminated the strategies that propelled its success in becoming a cultural phenomenon, turning everything it touched pink. His exploration of the provocative tagline, "If you love Barbie, this movie is you. If you hate Barbie, this movie is for you," sparked discussion about the power of understanding and engaging with fans and haters alike. Whilst also emphasising the importance of embracing discomfort and "out-of-the-box thinking."