Target female audiences with these huge HOYTS Girls’ Night Out events in Q1.
Female stories to rule the box office in Q1.
Female stories are set to rule the box office in Q1, and HOYTS has locked in a blockbuster slate of three Girls’ Night Out opportunities to kick off the new year.
We Live in Time
Girls’ Night Out - January 22
We Live in Time stole the show at the Toronto Film Festival, where Florence Pugh and Andrew Garfield’s electric chemistry earned rave reviews.
Bridget Jones: Mad About the Boy
Girls’ Night Out - February 12
Bridget Jones: Mad About the Boy marks the return of the beloved character, building on the success of Bridget Jones’s Baby, which drew over 1 million admissions across Australia.
Snow White
Girls’ Night Out - March 19
Disney continues its streak of reimagining classic princesses with Snow White, following the global success of The Little Mermaid.
Why HOYTS Girls’ Night Out?
HOYTS Girls’ Night Out is the ultimate social occasion for women, offering brands a unique opportunity to connect with an engaged female audience through a premium HOYTS LUX screening experience featuring iconic female-skewed films.
With tailored activations, sampling and pre-promotional branding coupled with advertisements showcased within the pre-show, brands have multiple opportunities to directly engage attendees throughout the event.
With exclusivity granted to just one brand partner per event, HOYTS Girls’ Night Out ensures maximum impact and visibility, while fostering strong brand affinity and positive associations.
After the female event of the year in Wicked, one of the biggest Girls’ Night Out events of all time, HOYTS has locked in a blockbuster slate of Girls’ Night Out films to kick off 2025.
Don’t miss this chance to effectively targeting a high value female audience with minimal wastage across all three films.
Benefits for brands include:
Directly align your brand with a female blockbuster
Maximise cut through by owning the entire event
Drive engagement with activations at the pre-film events
Contact your Val Morgan Account Manager to find out how you can get involved.