Ad Legends Unite to Say Hello to the Big Screen
SAWA, the Global Cinema Advertising Association, has launched its #HelloBigScreen ‘Ad Legends’ campaign this week. As a longstanding SAWA member — and perhaps the most passionate cinema folk in the country — Val Morgan are proud to support this celebration of the silver screen.
The ‘Ad Legends’ campaign brings icons of of the advertising, communications, and humanitarian worlds together to remind advertisers, marketers, and content consumers around the globe of the magic of Cinema. Backed by their intimate experience of the industry, each guest brings a unique understanding of the power of the big screen, and its unique ability to capture attention and engage cinemagoers in a shared, unmatched cultural experience.
The campaign kicked off on Monday with a video piece.
Over the next six weeks, you’ll continue to hear from these ad legends across our socials.