Moonlight Cinema is gearing up for a stellar summer with new sites and a packed content slate
Moonlight Cinema is back across the nation from November to March 2022
Val Morgan has a suite of partnership opportunities for the 2021/22 season
470 sessions across 6 national locations are planned.
Western Sydney location returns this season and Rymill Park has been confirmed as the new Adelaide location.
Australia’s largest and favourite outdoor movie experience, Moonlight Cinema, makes a return across Sydney, Melbourne, Brisbane, Perth and Adelaide parklands from November. After another challenging year of lockdowns, summer 2021 is set to explode with audiences eager to switch off the TV and switch on to social experiences, and Val Morgan has a suite of partnerships opportunities for brands to get in on the action.
Moonlight Cinema is projected to have one of their biggest years yet with some of the greatest blockbuster films and fan favourites hitting the big screen across the peak summer and school holiday season. As the perfect COVID-safe outdoor event, audience numbers are predicted to be sky high across all 6 locations, making it an equally fantastic opportunity for brands and consumers to be part of.
The Moonlight Cinema team are well versed in running COVID-safe event operations, following a successful program delivered in 2020. As a part of the Event Hospitality & Entertainment Group family, Moonlight Cinema’s comprehensive wellbeing plans are above and beyond industry standard initiatives that have been implemented successfully at other Event Hospitality & Entertainment properties. Moonlight Cinema operates in the most picturesque and sprawling parklands in Australia. The large sites are perfect for social distancing, and the team will again adhere to all relevant state guidelines on capacities and restrictions.
Adding to the anticipation, EVENT have announced that the Western Sydney Moonlight Cinema at the Western Sydney Parklands will also be making a return as Sydney’s second location for the 2021/22 season, exciting both families and friends around the area.
Luke Mackey, Director of Entertainment Australia, Event Cinemas said, “Moonlight Cinema is Australia’s original outdoor cinema experience that has become an iconic summer tradition for families and friends across the country. Guests love the Moonlight experience because it gives them an opportunity to enjoy our beautiful outdoor parklands, balmy summer sunsets, and spend quality time connecting with loved ones. Movies offer a wonderful escape, and we know there’s a huge pent up demand for people to return to the movies, so we are thrilled to reveal our program in the coming months and welcome people back to Moonlight to enjoy a film under the stars again this summer. This year we have over 470 sessions including all the 2021 blockbuster titles, as well as the crowd-pleasing classics. Special screening nights and activations will also form part of the Moonlight program.”
Guy Burbidge, Managing Director at Val Morgan adds “We’re thrilled to bring brands the opportunity to reach young, affluent, audiences who are looking to get back to social experiences. With the incredible content slate, we know audience engagement will be at an all-time high, ensuring brands receive the attention they deserve.”
Rymill Park has also been the added to the stellar line up of Moonlight locations, while the original Adelaide location at Botanic Park is closed for rejuvenation. Rymill Park remains in close proximity to the original location, continuing to offer the people of Adelaide an unbeatable cinema experience in the heart of the city.
Val Morgan provides brands an array of unique, cross platform sponsorship and integration opportunities to connect with hard to reach, yet highly engaged audiences across the nation.
“Cinema is not only the most impactful format for brands to connect with valuable audiences, but it is a memorable, emotion evoking experience like no other, and Moonlight Cinema encompasses exactly that - it is all about creating shared memories with family, friends and even pets, with the unforgettable element of laying under the sunset and stars. Moonlight is the perfect opportunity for brands to be seen and heard by such a highly social and captivated audience at one of the most anticipated summer events” comments Guy Burbidge.
When it comes to packages, the moon is the limit. From signage, to sampling opportunities, to larger activations, Moonlight packages can be scaled to the level of investment, coverage and interaction the individual brand is looking to achieve. Along with this calibre of activity, brands can further extend their partnerships to advertising opportunities across Moonlight Cinemas marketing platforms, boosting their overall campaign reach significantly.