From cub to king: Mufasa roars through the ages, uniting generations on the big screen.

Audiences are in for an unforgettable cinematic journey with Mufasa: The Lion King, a prequel that delves deep into the untold origins of one of Disney’s most iconic characters. Directed by Oscar-winning Barry Jenkins (Moonlight), the film follows Mufasa’s rise from a young cub to the revered King of the Pride Lands. As the latest instalment in the Lion King universe, Mufasa strikes a balance between staying true to its roots and breathing new life into the franchise.

The Lion King franchise has been a multi-generational phenomenon for decades, and this prequel deepens that legacy. It delivers a rich, emotional narrative that will captivate new audiences while forging fresh connections with long-time fans, creating a shared experience for parents who grew up with the original and their children.

The film presents a unique opportunity for brands to engage with families in meaningful ways. As families experience Mufasa together, there’s a natural alignment for brands looking to emphasise themes of legacy, storytelling, and family bonds—concepts that are deeply woven into the fabric of the film. This connection makes Mufasa an ideal touchpoint for family-focused initiatives, offering a way to reach audiences with a shared, emotional experience.

Under Barry Jenkins' direction, Mufasa: The Lion King is set to become a standout addition to the franchise. Known for his ability to bring heartfelt, human stories to life, Jenkins infuses the film with emotional depth, making it a profound exploration of family, legacy, and the choices that define one’s destiny. This major blockbuster not only offers a thrilling cinematic experience but also provides the perfect platform for brands to connect with audiences, particularly families, in a way that reflects the enduring power of The Lion King story.

Mufasa: The Lion King will pounce into cinemas on December 19.