F1 races to the big screen after record-breaking Melbourne Grand Prix.
2025 Melbourne GP delivers record audiences
This year’s Australian Grand Prix broke attendance records with viewership increasing significantly YOY. This incredible growth in popularity sets the scene for a huge cultural event when the highly anticipated big screen blockbuster F1 hits the Cinema starting grid on June 26.
The 2025 Australian Grand Prix delivered:
465K Melbourne GP attendance
#1 most attended AGP of all time
2nd biggest GP in the world
3.6M viewers over the weekend
+15% increase in viewership YOY
*Source: CineTAM 2025, Mi3, VOZ
F1 juggernaut races to the big screen
Overseen by producer Lewis Hamilton and from the creative team behind Top Gun: Maverick, F1 is set to immerse audiences in exhilarating race action like never before. With action shot during actual Grand Prix weekends and starring the iconic Brad Pitt, this new, original movie uses the same cutting-edge technology and high-octane effects to put audiences in the driver’s seat like never before.
F1 is set to be one of the cultural moments of 2025, and a Follow Film buy is the perfect way to drive pole position outcomes thanks to 100% category exclusivity and priority pre-show placement.
F1 is expected to deliver strongly among P18-54 audiences and is set over index amongst NEOs and high discretionary spenders.
Contact your Val Morgan Account Manager to find out how you can get involved.