Ash to impact: the cultural event of the year is coming.

This summer, get ready for the highly anticipated release of Avatar: Fire and Ash — the third chapter in the most bankable cinematic franchise of all time.

No channel ignites culture like cinema, and nothing proves it better than Avatar. The original film was a record-breaking phenomenon, earning $117 million at the Australian box office and becoming the highest-grossing film of all time. Thirteen years later, The Way of Water cemented the franchise’s enduring power, grossing $94 million and ranking as the third highest-grossing film ever.

This is more than a sequel. It is a true four-quadrant blockbuster that will captivate audiences of all ages. With especially strong appeal to NEOs (166ix), Young Singles (150ix) and Big Spenders (142ix), Fire and Ash offers brands an unmissable opportunity to align with the biggest film of the year.

Contact your Account Manager today to secure your place in the cultural event of the year.

Avatar: Fire and Ash releases in cinemas December 18.

*Source: CineTAM 2025