Until next time: Mov’in Boat first season wrap.

Sponsorships
Written By Guest User

Emma Whitnall
Implementation Executive – Val Morgan Group

The in-oar-gural (😉) season of Mov’in Boat has now come to a close, and what a resounding success it was! 85% of all sessions were sold out, resulting in over 28,000 cinemagoers visiting the floating cinema over the summer.

This unique setting enabled clients to run a range of exciting activations, from ice cream sampling to a giant inflatable cockatoo!

Some fast facts:

  • Over 1.6m website visitors

  • 71% of the audience was female, with 59% of guests aged 25-44

  • 65% of customers heard of the event through social media

  • Mov’in Boat received mentions in 35 PR/News stories, delivering over 50,000,000 impressions

Mov’in Boat will be back for another season but in the meantime, watch this space… air space

Check out the event gallery below:

Guest User
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