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How to Train Your Dragon
Released 12th June 2025
Platinum | P25-54, Families
Mason Thames (The Black Phone) steps into the role of young Viking Hiccup in this live-action remake of the beloved family franchise, How to Train Your Dragon.
The How to Train Your Dragon animated franchise has been a critical powerhouse, averaging an impressive 94% critics score on Rotten Tomatoes, with the first film earning a near-perfect 99% critics score.
How to Train Your Dragon earned over $70M at the Australian box office across the franchise, with the third instalment outgrossing the first by 13%.
Positioned for success, the upcoming live-action remake lands in the highly lucrative mid-June release window—recently proven by Inside Out 2's record-breaking run.
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Audience profile
As a live-action adaptation, How to Train Your Dragon will expand the franchise's appeal to both younger and older families, making it perfect for driving mass family reach across categories like auto, retail, and education as it releases during the busy winter school holiday period.
53%/47%
Female / Male audience split
47%
P25-54
237ix
Hyper NEOs
145ix
ABs
Source: CineTAM Live comparable title