Family Hub
Highly-targeted opportunities for your brand to engage with
families.
Your brand has a unique opportunity to align with iconic female-focused IPs, engaging female audiences directly through tailored activations, sampling, pre-promotional branding, and more with our exclusive partnership opportunities.
Female stories take centre stage.
Tailored
content
Events are carefully curated to offer a diverse range of content tailored to female audiences, from feel-good rom coms to heartfelt family films.
Premium
experience
A unique, elevated cinematic experience featuring exclusive pre-film gatherings and complimentary gift bags, creating memorable moments that align your brand with premium entertainment.
Loyal
audience
Prime partnership opportunities for brands to connect with engaged and attentive female audiences, including dedicated event regulars and cinema enthusiasts eager to experience highly anticipated female-led blockbusters.
Partnership opportunities.
HOYTS Girls’ Night Out
HOYTS Girls’ Night Out is a targeted partnership opportunity connecting advertisers with an engaged and attentive female audience through an exclusive pre-release screening of a female skewed film.
Chicks At The Flicks
Engage a highly valuable female audience on the Event and Village cinema network. Sponsors can tap into highly-social moments, provide relevant sampling and get access to national coverage.
Engage females across the entire consumer journey.
On-screen
Drive reach with a TVC prior to every event, as well as logo integration within the promotional trailer before the event.
In foyer
Reach attendees as they enter the cinema with co-branded presence across in foyer screens used to promote the event.
Online
Engage females across the exhibitor websites in the form of a co-branded & branded banners.
Additional co-branded presence across promotional social posts, as well as solus eDMs.
Social & CRM
Activations
Directly engage attendees at the event with the opportunity to activate within the foyer.
Females to the front.
Over the last few years, female-centric stories have consistently exceeded expectations at the box office, exemplified by Barbie’s global blockbuster success and Anyone But You’s revival of the old-school rom com.
Barbie
4.6M AP admits
Anyone But You
1.27M AP admits*
The Lost City
1M AP admits
Ticket to Paradise
983K AP admits
Source: CineTAM admission data | *as of April 2024
Upcoming female-led titles.
Wicked
Releasing November 21
Bridget Jones: Mad About the Boy
Releasing February 13
Snow White
Releasing March 20
Ballerina
Releasing June 5