We’re famous for more reasons than one.
The Famous hub
Famous for youth.
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
FFF.
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
With brand fame, a brand can enjoy greater top-of-mind awareness, consideration, and loyalty, ultimately leading to increased market share and sustained growth.
Val Morgan Cinema partnered with FiftyFive5 to understand what effect AV channels have on delivering brand equity.
Two surveys were conducted via a multi-channel study and an in-field pre and post cinema testing study.
The results?
Cinema is undeniably powerful, over-delivering on multiple brand equity and ad performance metrics.
It’s all in the combination.
Building your brand is like creating a blockbuster—you need an all-star cast for maximum impact.
In a fragmented media world, using the right channels is crucial. Cinema, combined with digital video and TV, significantly boosts brand fame, enhancing campaign effectiveness and creating memorable experiences.
With cinema, you can achieve a 20% uplift over digital alone and a 13% uplift over TV and digital combined.
Not all brand fame is created equal.
When it comes to real impact and real outcomes, cinema advertising is the GOAT.
In fact, just one ad played in cinema delivers the same amount of brand fame as 10 ads on Digital, 9 ads on BVOD, and 6 ads on Linear TV.
Download the whitepaper
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Famous opinion editorial headline example 1
Written by
Paul Butler - Director of Insights and AnalyticsAdNews Australia
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Famous opinion editorial thought leadership article example 2
Written by
Paul Butler - Director of Insights and AnalyticsMi3 Australia
