Now we’ve got your (creative) attention.
The pitch, storyboards, production and approvals. Now your ad is finally made. So now what? You need an audience. But who’s really watching it? Who’s taking in every moment of your story?
Cinema is the answer. A format that will deliver more eyes on your creative, more emotions per minute and a screen like no other.
Give your creative the attention it deserves.
Your creative deserves full audience attention.
Deliver an unmatched connection to your audience. Cinema captures more undivided attention than other media, with zero levels of non-attention.
Your creative deserves the biggest screens.
Blockbuster movies create a sense of anticipation and occasion, but when combined with the wonder of the biggest screen of all and the highly immersive environment, attention doubles-down; it’s the place where your creative can truly shine.
Your creative deserves no creative decay.
High attention on your creative is held for the entire length of your ad making cinema the perfect medium to tell your brand story.
Creative attention backed by data.
Whilst creattention may be a made up word, the impact attention in cinema has on your creative isn’t.
In fact, our Big Screen Attention study proves that cinema sets a new benchmark for attention, towering above all other platforms.
From inception, cinemas were purposely designed to deliver an experience that commands attention and a physical environment that ensures cut-through.
Working with our friends at Amplified Intelligence, Val Morgan recently concluded work to capture cinema attention data for the attentionPLAN platform, the first measurement of its kind globally.
Data collection was conducted in real-life cinema sessions, using equipment that was imperceptible to the audience, reflecting a natural cinema experience, without the need for personal devices to worn.
Still need convincing?
Interested in seeing the full findings from Val Morgan’s Big Screen Attention study?
Simply fill out your contact details below and we’ll be in touch.