Nintendo Switch

Nintendo partnered with Moonlight Cinema to ensure their Switch console was at the forefront of parents’ minds when looking to entertain their kids.

Challenge

Nintendo sought to increase brand awareness for their Switch console by providing families with a hands-on trial of the product and fully immerse them in the capabilities of the console.

Solution

Nintendo partnered with Moonlight Cinema as the exclusive Family Night sponsor, firmly aligning the brand to all family screenings.

To amplify their sponsorship further, Nintendo were able to lend their consoles to families at select screenings. With an average pre-film dwell time of 1.5 hours at Moonlight, this provided cinemagoing parents the perfect entertainment for their kids before the film.

Nintendo returned to Moonlight Cinema for the 2019-20 season.

Results

• 382,000 people attended Moonlight during the 2018-19 and 2019-20 seasons

• 36 Nintendo activations took place across their two years of Moonlight sponsorship

• 191 family screenings were hosted across the two year sponsorship period