Aussie

To drive brand awareness and recognition of Aussie, Val Morgan created a national opportunity across outdoor cinema property Moonlight, as well as traditional cinemas to deliver reach and brand presence.

Challenge

Drive national brand awareness and recognition of the Aussie brand whilst offering rewards for Aussie staff.

Solution

Aussie became the national Presenting Partner of Moonlight Cinema for the 2020/21 season, delivering reach and presence across key metro sites. Aussie received strong presence on-ground through branded entrances, screen branding, banners and activation opportunities.

This was further amplified across digital, social and eDM, to drive the partnership messaging and promote Aussie’s consumer promotions.

To reach brokers in regional locations, Aussie received a strategic MAP buy across traditional cinema to drive awareness on a truly national scale. They also received 15 x Gold Class screenings at Event locations to be used to reward staff and customers.

Results

• 120,000+ admits delivered during the Moonlight Summer season

• 803,100 Aussie MREC impressions delivered nationally over the season

• 220,000,000 total circulation impressions across the PR and influencer campaign