2023 At The Movies.
2023 At The Movies.
As we bid farewell to 2023, Val Morgan is celebrating the biggest blockbusters that delivered the most unmissable cultural moments in the last 12 months.
From the global cultural phenomenon of Barbenheimer that saw Barbie and Oppenheimer collectively break records, to the groundbreaking success of The Super Mario Bros Movie, 2023 is undoubtedly a cinematic year to remember.
Source: CineTAM Admission Data 15th December 2022 - 13th December 202358.73M
Total admits
Blockbusters
over $15M
15
Let’s start with a bang…
Barbenheimer
The showdown of Barbie and Oppenheimer releasing on the same day created a social trend that swept the internet worldwide.
Barbie delivered 4.63M admissions which led the movie to become the 4th highest grossing film and #1 comedy film of all time in Australia. While Oppenheimer delivered 2.06M admissions making it the 2nd highest grossing drama, ever.
Beyond the box office triumph, both films have scored themselves overwhelmingly positive reviews, and strong critics scores on Rotten Tomatoes, with Barbie pulling 88% and Oppenheimer 93%.
“Barbenheimer has been the biggest cultural moment of 2023. It proves yet again that Cinema has the power to create iconic moments that embed into our culture and resonate for generations.”
Guy Burbidge
Managing Director of Val Morgan Cinema
Lessons from billion dollar Barbenheimer.
How Barbenheimer became a marketer’s dream.
Behind the record-setting numbers of Barbenheimer.
Australia’s biggest movies in 2023
#1 | 4.7M Admissions
#2 | 4.6M Admissions
#3 | 3.0M Admissions
#4 | 2.1M Admissions
#5 | 2.1M Admissions
#6 | 1.7M Admissions
#7 | 1.7M Admissions
#8 | 1.4M Admissions
#9 | 1.3M Admissions
#10 | 1.3M Admissions
In 2023, records were shattered across various genres and multiple films within different franchises achieved peak performance.
A deeper dive into the movies
#4 film of all time
51%
P18-39
217ix
Hyper NEOs
61%
Females
149ix
Young Singles
#2 drama of all time
63%
P18-39
68%
Males
231ix
Hyper NEOs
178ix
Metrotechs
#1 animated film of
all time
55%
P25-54
58%
Males
225ix
Hyper NEOs
141ix
Young Parents
Share of admits by genre
Spotlight on Two Fast Growing Genres
Comedy.
The comedy genre experienced
a major surge in 2023 raking
in 7.71M+ admissions
(+92% YOY).
2023 was the year for female-centric comedies like Barbie and No Hard Feelings which saw a 62% female skew in admissions.
Barbie became the #1 comedy film of all time in Australia beating a nearly 20-year-old record held by Meet The Fockers.
Bollywood.
2023 was an even bigger year
for Bollywood with over 2.57M admissions
(+3% YOY).
70% of all admissions were
P25-54 with a 77% male skew.
Pathaan, Jawan and Animal, which
all released in 2023, are the top 3 highest grossing Bollywood films
of all time in Australia.
The key insights for 2023
Diversification of content.
It’s the first time since 2017 that a superhero film does not feature in the top 3 highest grossing films of the year, showing that audiences are craving more original, unique content.
Cinema remains the home of youth.
53% of all admissions in 2023 were P14-39. This demographic drove the majority of the top films to record breaking box office results and admissions.
Barbie, Oppenheimer, and The Super Mario Bros Movie all set new records across their genres. New franchise favourites were also established in John Wick 4, Mission: Impossible - Dead Reckoning Part One and The Equalizer 3.
Record breaking blockbusters.
2023 is not over yet though…
A huge Boxing Day is coming
Quick glance into 2024
Key Blockbuster Titles
Released 29th FebruaryReleased 28th March
Released 11th AprilReleased 23rd May
Released 13th June